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The Building Isn't The Product. The Operations Are.
3:46

The Building Isn't The Product. The Operations Are.

0:00 / 3:46

In this episode

Surface Read - The part the brochure leaves out.


The industry markets buildings. Tenants experience operations. Investors get paid on the difference between the two. This week’s subject, the part of real estate that decides whether an asset performs or simply exists.


Three Levels Deep is a weekly series on the real practice of real estate, property, and asset management. Every episode takes one topic and moves you through three levels: Know it, Apply it, Advise on it.

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